MRF Blog

Support CURE OM with DIFF & Joelle Fletcher

November 22, 2016 | Categories: News

The MRF’s CURE OM initiative is proud to announce a partnership with DIFF Charitable Eyewear and former star of The Bachelorette, Joelle "JoJo" Fletcher, this Thanksgiving season. 

This month, DIFF Charitable Eyewear is sharing stories about ocular melanoma written by members of our CURE OM community. Between now and Giving Tuesday on November 29, you can read a new post each day on the DIFF Instagram page. This is a great opportunity to highlight the incredible stories of the OM community and educate others on the importance of dilated eye exams. Our #EyeGetDilated campaign will continue to run in conjunction with the DIFF campaign. 

DIFF and JoJo will also be promoting the MRF's CURE OM initiative through their social media accounts and will donate one dollar for every pair of JoJo Edition Cruz Frames sold from now until November 29th. DIFF has also shared a link on their homepage so visitors can donate directly to CURE OM while they shop.

The MRF and its CURE OM initiative are very excited about this opportunity to increase OM awareness and highlight the importance of dilated eye exams. Thank you to DIFF Charitable Eyewear, the MRF's newest corporate partner, for their support; this is just the beginning!

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